Matias N.

Image and Sound Designer (Cinematography) Advertising Art Director UX & Product Designer How do I define myself? ?As a humanist and creative person with many facets; I am constantly observing the space around me, understanding the different forms of expression of the different cultures I have encountered. Where others see nothing, I see infinite forms and colors. How did I get here? ? I am an Image and Sound Designer, a formal way of saying that I studied Film and Television. Yes, I am a cinephile, a lover of film noir (Hitchcock lover). Within the audiovisual field, my strengths are cinematography, art direction, and directing actors. ? I am also an Advertising Art Director. Advertising, another one of my passions. Conceptualizing with images and emotionally connecting a brand with its audiences is a way of humanizing them. Creating the tone and voice of the brand is practically giving them a name and surname because once humanized, they need personality. Thanks to advertising, I discovered the world of branding and brand identity. ??‍? Some years ago, I began specializing in UX Design. I led and trained UX teams at Telecom Argentina and Hooli, where, as a result of UX research, we devised and implemented customer-centric strategies to create better omnichannel experiences and interfaces for our users. We designed creative and iterative solutions to evolve products because what is creativity if not a way of solving problems? My native language is Spanish, I communicate fluently in English, and I am learning French. I firmly believe that everything we do is art and that all the light that is projected has a Pantone code. ??‍?